Outbound tourism during the holiday is expected to rise by 5.7 per cent over 2017, according to an article from South China Morning Post (SCMP).
A report published jointly by Ctrip, the mainland’s largest online travel agency, and China Tourism Academy, a research institution under the China National Tourism Administration, the number of outbound tourists during the Lunar New Year holiday is expected to rise by 5.7 per cent from 2017 to hit an all-time high of 6.5 million this year.
The tourism industry has emerged as the top beneficiary of the “Golden Week”, the seven-day public holiday during Lunar New Year, over the past decade. According to the joint report, 344 million mainland Chinese travelled domestically during the Lunar New Year holiday last year, with per capita spending hitting 3,500 yuan (US$560).
Just a decade ago, Lunar New Year represented high season for businesses such as restaurants, shops, garment makers and food processors.
Those days are now history, economic growth and rising incomes have played a vital role in reshaping the festival.
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