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Cross-border e-commerce (CBEC) – is gaining momentum in China.

To fuel this engine of China’s import and export growth, Premier Li Keqiang reiterated the government’s support for accelerating the growth of CBEC and enhancing the country’s international shipping capacity in the 2020 Government Work Report.

In fact, over the last several months, the government has been rolling out policies, including adding new CBEC pilot zones and pilot cities for CBEC retail importation, extending the CBEC retail import list, and lowering tax and tariffs, in a bid to boost CBEC:

  • In May 2020, the State Council unveiled 46 new comprehensive pilot zones for CBEC, bringing the total CBEC pilot zones in China to 105.

  • In January 2020, five authorities, including the Ministry of Commerce (MOFCOM), jointly released a notice to expand the pilot cities for CBEC retail importation, adding 50 cities and the whole Hainan island (to the existing 36) into the pilot scheme of CBEC retail importation.

  • In December 2019, 13 authorities extended the “List of Goods under Cross-border E-commerce Retail Importation” to allow more foreign goods to be delivered to Chinese consumers through CBEC retail importation program. The list, also dubbed ‘CBEC positive list’, has taken effect this year.

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Mats Lind

Managing Partner

Retention Group

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Ning Wang

Senior Partner

Head of Research

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Boye Hartmann

Member of the Board

APAC Director

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