• linakuulme

Asia: What Makes Generation Z Different?

Gen Zers (born 1996–2012) are coming of age. By 2025, the group will make up a quarter of the Asia–Pacific (APAC) region’s population—the same as millennials (born 1980–1995). And as Gen Zers mature, they will make and spend more money.

Although Gen Zers share many qualities with millennials, it’s wrong to think of them simply as a younger version. Generation Z has its own unique characteristics.

For one thing, unlike millennials, Gen Zers are entering into adulthood during a global pandemic. Still, the demographics are clear: by 2025, the two cohorts will compose half of APAC consumers.

In an effort to understand the distinctive ways that Gen Zers research, consider, purchase, and use products, in the second half of 2019 McKinsey surveyed more than 16,000 consumers in six countries—Australia, China, Indonesia, Japan, South Korea, and Thailand.

Follow the link to read more.



GET CONNECTED

Management Team

Mats Lind

Managing Partner

Retention Group

  • LinkedIn

Lina Kuulme Sahlberg

Managing Partner

Acquiro International Recruitment

  • LinkedIn

Ning Wang

Senior Partner

Head of Research

  • LinkedIn

Boye Hartmann

Member of the Board

APAC Director

  • LinkedIn

© 2023 by Personal Life Coach. Proudly created with Wix.com

CONTACT
Sweden
Malmö

Turning Torso, Floor 9
Lilla Varvsgatan 14, 211 15 Malmö

Sweden
Phone nr: +46 40 630 7009

Asia
Shanghai

150 Liulin Road, Huangpu District

China
Phone nr: +86 1870 1638 790

  • Linkedin - Vit Circle
  • Facebook - White Circle
  • Instagram - White Circle